Wednesday, July 07, 2004

Univision Joins Longs Drugs to Offer Health and Wellness Solutions to Hispanic Communities on the West Coast

Univision Joins Longs Drugs to Offer Health and Wellness Solutions to Hispanic Communities on the West Coast
July 07, 2004 12:07 PM US Eastern Timezone

Univision Joins Longs Drugs to Offer Health and Wellness Solutions to Hispanic Communities on the West Coast

LOS ANGELES--(BUSINESS WIRE)--July 7, 2004--Univision Communications, Inc. (NYSE:UVN), the nation's leading Spanish-language media company, and Longs Drug Stores Corporation (NYSE: LDG), today announced their collaboration to make health and wellness solutions available to the Hispanic communities on the West Coast as part of Univision's ongoing health campaign, "Salud es Vida...Enterate!"

This initiative will provide valuable health information to Hispanic consumers via television, radio, and online offerings. Television elements will feature health vignettes focusing on key health topics such as treatment compliance and disease management; sponsorships of topical health news segments; and Univision's award-winning half hour quarterly health specials that focus on chronic illnesses, risk factors, and lifestyle interventions. Moreover, local Univision Radio stations will broadcast informative health segments and host community health events. Longs will also sponsor extensive health and wellness information on's web pages dedicated to Enterate.

Longs Drug Stores will provide additional materials and services in key stores throughout the State of California. In-store support will include bilingual health information on a variety of health topics. In addition, Spanish language health classes given by health professionals and hosted at learning centers located in Longs retail stores will provide expert advice on health related topics that are of great interest to Hispanic communities.

"Univision is thrilled to work in conjunction with Longs Drug Stores for the promotion of healthy lifestyles," said Thomas Arnost, President, Univision Television Group. "We view this program as one more way that Univision can make a positive and important impact on Hispanic communities. Working together with partners like Longs, we are able to provide our audience with information they need to make informed decisions about their health."

"We are very excited about our new relationship with Univision and the opportunity to strengthen our relationship with the Hispanic community through such a powerful brand," said Todd Vasos, Senior Vice President of Marketing, Longs Drugs. "Longs has been serving the health and wellness needs of Hispanic consumers in California for over 65 years and we have played an active role in that community as one of the largest California retailers and employers. We look forward to building on the strong relationship we have established over the years."

Univision Communications, Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 79% of U.S. Hispanic Households; Univision Television Group, which owns and operates 24 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 31 TeleFutura Network television stations; Galavision, the country's leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa's pay television channels in the U.S., and a non-voting 27% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

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Longs Drug Stores Corporation is one of the most recognized retail drug store chains on the West Coast and in Hawaii. Through its 471 stores located in California, Hawaii, Washington, Nevada, Colorado and Oregon, Longs Drug Stores serves the health and well-being needs of consumers through customer-oriented pharmacy services and convenient product offerings that include over-the-counter medications, photo and cosmetics. Headquartered in Walnut Creek, California, Longs also provides pharmacy benefit management (PBM) services through its RxAmerica subsidiary. Additional information about Longs Drug Stores Corporation and its Internet prescription services is available at


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